Microsoft's Zune audio player to rival the iPod?

Well looks like Microsoft's Zune player is becoming popular. I know a lot of us here have iPods so it will be interesting to hear what you think about this player. It has impressive features such as 13/14 hour battery (depending if you have wireless on or off), wireless (something I think iPods should have had a long time ago) that allows you to share music between Zune players, much bigger display than iPod's and more. Now yes it IS from Microsoft, but that doesn't mean we have to hate it right away. I think a player with these kind of capabilities deserves a chance. Wired ran an article found here saying that many iPod users will probably switch to Zune when it comes out. The official date is November 14th this year.